Ambassadors Online – Academic Public Diplomacy


Online Activity

Online Activity


The summer of 2014 brought the most complicated operations ever known to the state of Israel.

Operation protective edge in Gaza was launched following persistent attacks against civilians

on southern settlements of Israel. In June 2014, Hamas terror organization abducted three

Israeli teenagers; Naftali Frenkel, Gilad Shaer and Eyal Yifrah on their way home from school.

International media complete disregard of the incident compelled the Ambassadors Online

alumni to launch a wide online campaign aimed to increase international awareness thereby

creating international pressure to bring the abducted boys back home. #BringBackOurBoys

hashtag campaign soon became viral gaining massive support and solidarity manifestations

across the globe. Ambassadors Online along with other laborious organizations and private

volunteers worked night and days to disseminate the message using Social networks.